Partnering to Share Your Story and Deliver Results
Authentic Storytelling
& Local Growth
I'm Jeff Humphreys, the owner of Shortline Creative, and we help Gemstone Lighting dealers build stronger connections with their customers. With over 23 years in digital marketing, we focus on two things: creating branded videos that tell your story and running hyper-local ad campaigns that drive results. Our goal is simple—helping your business connect with people in a meaningful way.
Dealer Storytelling Project
As a Gemstone Lighting dealer, you know the value of a great product. But imagine taking it a step further by sharing your story. That’s what we did with one of our clients—putting the owner on camera to talk about the lights in his own words.
This approach built trust and connection, showing customers the product isn’t just about lights but about enhancing their homes in ways they hadn’t even thought of.
Our Approach:
Storytelling + Targeted Ad Strategies
We offer two main services to help you stand out:
Authentic Storytelling: We create branded videos that highlight the real people behind your business, fostering trust and connection.
Hyper-Local Ad Campaigns: Our ads target your specific market, ensuring the right people see your message.
These two approaches work together to build awareness, strengthen customer relationships, and ultimately boost your bottom line.
Our Experience:
Proven Results in Storytelling & Ads
We’ve helped local Gemstone Lighting dealers tell their stories through video and drive local results with ads:
Branded Video Expertise: We create videos that showcase your story in a way that feels personal and authentic.
Local Market Success: With 14 years of ad experience, we’ve consistently driven results by reaching the right audience.
Data-Driven Approach: We don’t just create content—we track results and optimize for long-term success.
DEALER
Case Study
We’ve been running multiple Meta ad campaigns for one of our Gemstone Lighting dealers, experimenting with various creative and objectives. The results speak for themselves:
Linear Feet Installed: 8,100 feet
Revenue Generated: $180,000
These results showcase the power of hyper-local ad strategies paired with impactful storytelling, driving both customer engagement and revenue growth. By carefully targeting the right audience, we were able to achieve measurable, real-world results.
“Working with Jeff and his team at Shortline Creative has been a fantastic experience for our business. From the outset, they took the time to understand our vision and crafted a compelling narrative that truly captures our story and product. Their expertise in storytelling helped our brand, making it more relatable and memorable to our target audience. Thanks to their creative strategies and knowledge, we've gained significant recognition in the city and areas we work. I couldn't be happier with the results and highly recommend Shortline Creative to anyone looking to get more work.”
-Aurora Lights
What Does It Look Like Working With Us
At Shortline Creative, we take a personal, non-salesy approach to every project. We don’t use marketing jargon or push strategies that don’t fit. Instead, we start with a simple phone call to listen to your ideas, pain points, and goals. From there, we craft a strategy—whether it’s through branded storytelling videos or targeted ad campaigns—that aligns with your vision and drives results. Throughout the process, you’ll always know where things stand, and we’ll adjust as needed to meet your needs.
The Calgary Sessions Podcast:
Get to Know Me
Through The Calgary Sessions podcast, you’ll get a chance to learn more about my approach, values, and passion for storytelling. In conversations with entrepreneurs, artists, and athletes, I dive into the real-life stories that shape our community. It’s a space where authentic experiences come to life, giving you insight into who I am and what drives my work.
Let’s Talk
Curious about how storytelling and local ads can take your business to the next level? Let’s connect. We’d love to chat about your goals and explore how we can help you reach them.