who we are
Shortline Creative — the un-agency — was born from the need to be different. We strayed from the “conventional” path and think you should too! We are innately human-focused, working intuitively to discover what makes you tick & what makes your business special. There are no gimmicks. We foster an environment primed for digital discovery to unlock what’s already there and reduce uncertainty around your business. We are Shortline Creative.
what we do
A Brand is not just a logo, font or colour palette. Brands are built around people; we focus on creating content around what’s already there – the people & ideas that make your business unique.
Your brand is the culmination of moments between your business and the people interacting with it, and collectively these stories define your brand. Considering short attention spans, regularly released micro-content stories continue to grab attention while longer stories are quickly forgotten.
We take the “Shortline” approach by telling long stories through clear and concise “micro” messaging.
how
We provide digital marketing clarity through active listening & intuitive decision making, using immersive storytelling to break through digital barriers. Our human-centred approach ensures deep understanding & meaningful connections, helping our clients succeed in digital landscapes.
our team
Founded by Jeff Humphreys, our team of creatives have unique synergies.
What we share is a deep care for the people we work with, a curiosity about the world and a desire to understand how we can all be a unique force within it.
We do digital marketing differently by creating an environment primed for digital discovery. There are no gimmicks – it's really simple.
Just as we lift our team mates up and play to their strengths, we help our clients hone in on their voice and capture what makes their business unique by creating an environment where they feel safe to express themselves.
Jeff
Creative Storyteller
Chris
Producer/Cinematographer
Emma
Podcast Consultant
Aaron
Video Storyteller
Madisson
Communications Specialist
Ryan
Google Ads Specialist
foundational values
Authenticity
Brand is something you are, not something you have. Authenticity leads to profound trust & loyalty.
Transparency
There are no gimmicks here. We are open & honest so others will approach us with the same intentions.
Purpose
Purpose is the foundation for everything. We genuinely care for the people & places our work impacts.
Curiosity
Staying curious allows us to adapt to change. We ask the right questions & let our intuition lead.
Transformation
We conduct business in a way that provides agency, clarifies voice & transforms self-identity.
Leadership
We take the path less traveled, dare to be different & encourage others to do the same.
our why
To create transformational experiences by helping our clients hone in on their authentic voice, unlock their brand’s purpose & build loyal communities around their business.
What People Are Saying
“
I've had the pleasure of working with many clients over my career and Jeff is hands down one I'd work with again if given the opportunity.
”
— JP Shoiry (republik)
“
Having worked directly with Jeff, I can speak to his dedication, attention to detail and capacity for building true partnerships. I would work with Jeff any opportunity I had.
”
— Paul Lovie (facebook)
“
His skill set, professionalism, and straight forward communication was a valued asset to the process. I look forward to the opportunity to work with Jeff again in the future.
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— Sean McCormick (moneris)
“
Jeff is on a totally different level than his counterparts. He took the time to get to know what I am about and zero in my message so I could clearly communicate this with the social media world. He taught me simple, effective tools for digital marketing giving me confidence to share what I know. The website he built for me is gorgeous and exactly what I want. Jeff is inspiring and must have for any business owner!
”
— Emily Abbott