When we teamed up with PodSummit, our goal was to showcase the passion and vision behind the event, highlighting its role in bringing the podcasting community together.

At Shortline Creative, we're navigating an intriguing intersection: the harmonious blend of Artificial Intelligence (AI) in conceptualizing ideas and the irreplaceable value of human connection in storytelling, especially through video.

Digital adoption has grown rapidly as a result of the pandemic, along with an increased demand for digital services and contactless payment options. In the wake of heavy investments in technology and the scramble to adapt, many organizations may not have properly assessed the implications and ethical use of emerging technologies.

Stories are the vehicles that help connect the information to the brain. Depending on your delivery format — photography, video, audio, textual — different areas of the brain are engaged to aid memory.

Kids are every parent's best asset, and sports bring them incredible value, but how can we ensure the investment results in a tradition of excellence?

Stories have the muscle to connect you to a larger world because they bring people together, forge relationships, and even broaden horizons with new ways of thinking. The transformative effect of stories can change one’s feelings, and opinions about another’s reality.

ESG reports contain enough information to supply communications teams with the building blocks to shape an organization’s identity and defend against unperceived threats for years to come.

The most frequently asked question we receive is, “how do I create compelling content?” and “what do I talk about?” More importantly, the question people should be answering is, “who am I?”

Increasing inbound inquiries and sales are two potential goals when running digital marketing campaigns. We’re excited to share another one of our recent success stories.

Driving foot traffic and increasing sales are two potential goals when running digital marketing campaigns. We’re excited to share one of our success stories.

COVID 19 has been extremely disruptive for many businesses. Over the past 4 weeks, I’ve focused on industries that are struggling during these times. I wanted to flip the idea around and focus on businesses that are thriving right now.

CPMs are down because there are not as many people buying ad space. So if you can do it, now is a good time to spend money.

It’s possible to support Calgary small businesses without spending money. Social media love can go a long way. Commenting, liking and sharing will help amplify the message.

The craft brewery scene in Calgary has been popping! My previous job in the restaurant industry helped me stay in the loop and watch the growth first hand. I wanted to try and provide some value with these ideas.

I think one of the most effective ways to connect right now is with an old school phone call. 

Hockey businesses are hurting right now. The sport has been a huge part of my life for over 38 years and I wanted to provide some value. 

Times are extremely difficult for the restaurant space right now. The fight to keep the doors open once the world resets is a real concern.

It’s been amazing to watch how both businesses and individuals have innovated during these crazy times.

After talking with business owners the past few weeks a couple of questions keep coming up. How should I spend my marketing dollars and what should I be posting on Instagram right now?

Gyms are in a very difficult spot right now and social media might not be top of mind but I wanted to provide some value from my field of expertise. I don’t work in this industry but I do know about B2C marketing and building brand which is why my thoughts went down this path.