COVID 19 - What I Would Do I Owned A Gym

Calgary Gyms are in a very difficult spot right now and social media might not be top of mind but I wanted to provide some value from my field of expertise. I don’t work in this industry but I do know about B2C marketing and building brand which is why my thoughts went down this path.

Below is a list of action items I would pursue:

1) Be on camera every day sharing thoughts, stories, tips, ups and downs.

2) Go “Live” on Instagram and invite members to join the live feed for an impromptu conversation.

3) Call every single member and talk about the situation and how I could help.

4) Create a Facebook group to share info and build community.

5) Host live workouts on Facebook and Instagram.

6) How-To videos using machines, free weights and general movement.

7) eNewsletter providing updates and asking questions about future improvements.

8) Leverage equipment suppliers to help supply members with at home solutions.

9) Launch the “HOME COOKING” series giving members ideas on how to eat healthy.

10) Suggest and review home equipment options.

11) Create a daily theme for posts. ie: Motivation Monday, Thursday Tips, etc.

12) Search hashtags and create two way conversations.

13) Find potential influencers for future partnerships.

14) Interact with industry leaders who currently host an interview program.

I hope a few of these ideas might get you inspired.