02 - The Results Are In
CASE STUDY - Local Calgary Business
BRIEF
Increase online booking requests and inbound phone calls
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Spending marketing dollars online has been an effective tool in the past. Shortline optimized and launched new strategies in order to get the best ROI possible.
THE STRATEGY: ADVERTISE TO THE RIGHT PEOPLE AND SHOW UP WHEN THEY SEARCH
A two channel approach with proper creative for Google Ads and Facebook.
Layer 1 Intent: Show up on the first page of Google search results
Layer 2 Reach: Facebook/Instagram ads
THE RESULTS
Website Visits:
28,600
Ad Spend:
Decreased 55% to achieve same sales results from previous year
