We had the opportunity to work with the International Hockey Academy to create a culture video that truly captures the essence of their new direction.

Our goal was to tell a compelling story that reflects who they are, what they believe in, and where they came from.

What we did:

• Conducted interviews with various leaders to gain insights into their vision and values.

• Captured dynamic b-roll footage on the ice, in the dressing room, and during off-ice activities.

• Highlighted the individual backgrounds of the leaders, showcasing how their diverse experiences contribute to creating a unique environment for youth hockey teams (U17 and U18 teams).

• Built a long format mothership video that told the story, which could be used on social media, their website, and YouTube.

This project was all about highlighting the dedication, passion, and community that define the International Hockey Academy. We're proud to have been a part of sharing their story and contributing to the culture they're building for the next generation of hockey talent.